With value for innovation, as well as a keen desire to bridge the gap between the professional and otherwise, Fujifilm brings back the fun in capturing images and videos –without the slightest compromise, take note.
In technology, finding that sweet spot in between technical proficiency and a perceived ease of use has proven to be such a hair-splitting endeavor, especially when it comes to making it competitive to a wider, more dynamic market. While compromises have been made, one usually still has more give than the other. This seamless integration of expert as compared to hobbyist is something that has driven many innovations in the playing field, with brands crafting products that give the most quality that even the technologically averse will find no intimidation in.
After all, what good is something if only a select and dedicated few can actually enjoy?
In the pursuit of bridging the gap between what professionals will understand with what entry point users can deal with, Fujifilm has democratized and revolutionized the photography and videography plane with its undeterred value for innovation. Simply put, they aren’t ceding the artistic joy for anyone.
Already standing their ground with their unique color reproduction technology, delivering outstanding image quality, Fujifilm takes the evolution of the contemporary mirrorless camera beyond the imagined. Taking the unique qualities of the traditional but cumbersome DSLR, the modern staple is not only made compact; but in effect, it is also high-performing by all standards. Following the succession line of the pioneering X-series, the brand nudges the Fujifilm X-T3 to the fore, a premium innovation that is set to become the new standard in mirrorless cameras.
Housed in the retro-design rendered in a robust magnesium body, the versatile mirrorless digital camera is packed with more-than-capable imaging and multimedia flexibility, allowing it to transition from one feature and function to the next. Right off the bat, this new launch boasts of a newly developed image sensor and processor, both for high-resolution stills and 4K video. Meanwhile, the autofocus system ensures efficient and accurate focusing performance. Further internally, the 26.1 MP APS-C-format X-Trans CMOS 4 sensor, as well as the back-illuminated structure, enhances image quality. While the expansive 2.16m-point phase-detection autofocus system allows for quick, precise AF performance and subject tracking that maintains incredibly clean, noise-free images.
Making a strong case for its video and motion capturing abilities, the Fujifilm X-T3 utilizes the X-Process 4, which uses four CPUs for faster image processing, allowing continuous shooting up to 11 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop mode and electronic shutter, and finally, an internal one-up of 4K/60P 4:2:0 bit internal SD recording, as well as 4K/60 P 4:2:210 bit HDMI output, which can be filmed at the same time.
MAKE IT FUN AGAIN
Practical, functional and aesthetically-forward, the Fujifilm X-T3 is a true testament to the rigords of modern photography that acquiesces to the sensibilities of a wider, more user-friendly market—all of whom are all just concerned with recording and encapsulating memories for posterity. This greater common denominator allows for an equilibrium of understanding, with enough leg-room to push boundaries on both ends.
While it stands to be a natural evolution of the X-Series, the Fujifilm X-T3 is ground-breaking in itself, making life much easier and legitimately more enjoyable for everyone who so much as wants to hold a camera for whatever reason they see fit in this day and age. Technology, as it is much valued by Fujifiilm, has become fun again.