Zegna XXX Picks K-Pop Star Oh Sehun As Global Ambassador



Zegna finds a safe space for luxury and streetwear to meet. And if you’re a rulebreaker, this collection will completely capture that personality of yours. Not only are we getting new pieces from the collection, we’re also seeing a fresh face for the campaign. Oh Sehun of K-Pop sensation EXO joins Zegna for their XXX capsule collection.

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EXO Oh Sehun Zegna XXX | Emenegildo Zegna | 1 | MEGA Man

Rebel Couture

It wasn’t so surprising to find the K-Pop star in yet another luxury brand campaigns. One of his most noteworthy collabs was with Gucci for L’Optimum Style Thailand. Not to mention, Louis Vuitton has named him best dressed not only once but twice in a row. Now, working with Zegna, the pop star embraces rebel couture with the XXX collection. As “defiantly modern” as it is, the collection keeps its signature luxury while pushing the limits of streetwear in men’s fashion.

Sehun is working side-by-side with William Chen as China’s representative in the campaign. Check out the video below for more of Zegna XXX and EXO’s Sehun: