Charting a timeline that has run a course through generations and milestones, San Miguel Brewery takes us to the future and back with the launch of its nostalgic capsule bar.
Emerging in the middle of Bonifacio Global City’s Federacion Drive was a prismic-like pod straight out of space that was bathed in a wash of neon pink and blue lights. A clear standout from the towering skyscrapers in the vicinity, this curious facade drew interests from the outside, sure, but the real treat was what one got to experience inside.
Stepping into the capsule, one was immediately transported to a heritage walk-cum-bar, featuring the rich history and varied portfolio of San Miguel Brewery products. A transformative space that elicited a beer-drinking experience unlike any other, the drink-to-heritage and beyond-themed mechanism not only featured the brewery’s rich tradition through interior embellishments, it also guaranteed a grand ‘ol time with good food, great music, and of course, even greater beer.
Brimming with life and energy, the San Miguel bar illustrated how the beloved brand nurtured a history that has endeared itself to many, making it a cultural key-point that has even made waves beyond our shores. From iconic campaigns, incomparable spirits, and a keen understanding of the pervading point-of-view of generations, the brand is a true revolutionary.
But this is no mere adherence to the romance of nostalgia, because this cultural culmination is representative of what San Miguel Brewery has in sights for the future. Taking the good times and the conversations beyond, there is really much to look forward to.