This Local Makeup Brand Is Giving Men The Go-Signal To Wear It As They Please

In an effort to smash barriers and to defy age-old dictates, blk cosmetics is joining the conversation and making a compelling case for men in makeup.

Related: Makeup For Men? This Fun Brand Collab Will Make You Want To Try It Out

To say that the rules have changed is both a good and bad thing, we believe. On one hand, it means progress, with a determined smashing of barriers and stereotype to make way for an all-encompassing, all-inclusive world. Meanwhile, it can also mean that there remains a sizable population that subscribes to the didactic dichotomies of age-old rules as set absolute by an archaic society. For example, the fact that we are still making a case for men in makeup to this day means that it isn’t completely accepted just yet, which is a shame, because more than its early affinity to the women, it easily accords everyone, the man especially, so much more room for expression.

To be fair to the world, however, this growth comes with years of learning and unlearning. And this is something Anne Curtis-Smith and blk cosmetics found out in its quest for uncomplicated beauty.

Since its launch in 2017, the vision of the brand has essayed itself well within the beauty community, as evidenced by collection launches that were not only aesthetically pleasing, but it made for an attainable yet elevated experience. “To create makeup line that anyone can enjoy,” that was the clear goal from the beginning, with striking emphasis on the word ‘anyone.’ Having grown significantly over the years, blk cosmetics has struck a new nugget of wisdom. “We’ve also learned that beauty is so diverse,” divulges Anne, explaining how products have grown to be from strictly his and hers to one that transcends age, labels, and yes, gender. “At blk, we see beauty beyond the stereotypes, and believe that all of us deserve to embrace our most beautiful self.”

And from this genesis comes blk Universal, its bravest, most inclusive collection yet. Featuring a range of uncomplicated cosmetics that accords beauty for everyone, the selection of multi-functional and hardworking essentials make for a truly universally flattering effect whether it be for the woman, the man, or the however your beautiful and most colorful spirit wants to express themselves as.

The bold beauty movement comes to form in the collection campaign that is not only photographed exquisitely, but it features a cast that celebrates the human being and not by any perceived and preceding label. Naturally, the actual collection doesn’t trail far away, because judging by the feedback on social media, it feels as good as it looks. The diverse range runs the gamut from the vitamin-enriched All-Day Lip (in suitable Caramel, Toffee, Latte, and Mocha shades), the Multi-use Tint Duo (in Cinnamon and Nutmeg) that adds a touch of color to your cheeks and lips, the all-important framing capacities of the Brow stick: Pencil + Mascara (in Taupe and Natural Brown) for that perfect and well-groomed arch, the Skin Tint Sun Shield SPF 30 (in Vanilla, Butterscotch, Almond, and Chestnut) that can substitute foundation as the base of your daily look, the nourishing Color-Adapting Moisture Balm, and finally, the Multitasking Color Stick (in Rose, Merlot, Cocoa, Champagne) that functions as either a blush, lip color, eye shadow, and even as a highlighter or contour. Clearly, there is walk to their talk.

In the grander scheme of things, it doesn’t make sense that margins still exist, especially when it comes to beauty. For something so subjective and universal, it seems that there still is a long way to go for a world without borders so to speak. Sure, we may just be talking about it in the landscape of beauty and grooming, but it is a necessary start or continuing conduit to actual equilibrium and equality. And while we’re at it, at least we’ll have the perfect face to serve when the naysayers come wagging their fingers and running their mouths. To which each of us hopefully replies with the gospel truth: “I am beautiful, no matter what they say.”

Now, that deserves an amen.

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